Suggested Reading List

Below is a list of business and motivational books that we highly recommend.

Rampage of Appreciation Section:

One of the best books I've read in recent years, is also one we've adopted as a guide for our own business at Upward Trend. It is Delivering Happiness, A Path To Profits, Passion, And Purpose by Tony Hsieh, CEO of Zappos.com Inc. This is a powerful book and would be of great benefit to virtually any company, and in our personal lives as well. We recommend the unabridged audiobook version in addition to the book! 

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Of the hundreds of business books I've read, ReWork by Jason Fried and David Heinemeier Hansson is at the top of the list. It is powerful and succinct, wise and enlightening, exciting and uplifting and best of all is is all so familiar as common sensical that it just feels right when you read it.

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If you're in business or in sales of any kind, you owe it to yourself to buy Jeffry Gitomer's classic book: Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless.

This is the kind of book you can open anywhere you want anytime you pick it up and get a couple minutes worth of wisdom and insight. Jeffrey never, ever beats around the bush--he is up front and straight forward and right on the money.

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Failing Forward by John C Maxwell is one of my favorite books of his many, many books published. If you've ever failed at anything, or have fear of failing, this book should turn that around. It is fascinating the stories that he has brought together to show how others have failed their way to success--even some to monumental success. If they can, so can we. This is a great book to read again and again.

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Manifesting Change by Mike Dooley is easily one of the top books on our list. If you want one book that really gives you a wonderful way to learn how to have fun and do what you love and attract success at the same time, this is the one I would recommend. It is an easy, flowing read and so full of bits of practical wisdom, you may want to read it over and over again--and I'm certain that this would be a great benefit. Our hats are off to Mike Dooley for this masterpiece of philosophy and practicality in taking charge of your own destiny.

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Do The Work

Steven Pressfield

The Presentation Secrets of Steve Jobs

Carmine Gallo

The Thank You Economy

Gary Vaynerchyuk

The Servant Leader

James A Autry

Flash Foresight

Daniel Burrus

Working Together

Michael D Eisner

Tribal Leadership

by Logan, King & Fishcer-Wright

Today and Tomorrow

by Henry Ford

As A Man Thinketh

by James Allen

The Power of Focus

by Jack Canfield, Mark Victor Hansen &

Les Hewitt

How To Talk To Anyone, Anytime, Anywhere

by Larry King

Lead the Field Audio

by Earl Nightingale

Your Invisible Power

by Genevieve Behrend

and

The Spirit of Opulence

by Thomas Troward

You Were Born Rich

by Bob Proctor

Psycho-Cybernetics

by Maxwell Maltz, MD

You2

by Price Pritchett

The Magic of Believing

by Claude M Bristol

Awaken the Giant Within

by Anthony Robbins

Success Magazine

and

How To Lose Friends and Alienate People

by Irving Tressler

and

How To Win Friends and Influence People

by Dale Carnegie

The Psychology of Selling

by Brian Tracy

and

How To Sell Anything To Anybody

by Joe Girard

How I Raised Myself From Failure To Success In Selling

by Frank Bettger

The Success Principle

by Jack Canfield

 Jeffrey Gitomer Little Books Collectors Edition:

5-pack of books

plus CD

Enterprise One To One

and

The One To One Fieldbook

by Don Peppers and Martha Rogers

Sales Bible

by Jeffrey Gitomer

Customers For Life

by Carl Sewell